Tattoo Traditions

Here at Electric Street, we value and appreciate the art and history of tattooing. Tattooing has been around since as early as 3370 BC! Many different countries and cultures have used tattoos for different reasons; such as showing status, representing a tribe, honoring a lost friend or lover, or simply showing off ones freedom.
Tattooing is a tradition.

Tattooing through the 20th century gave way for evolution and growth in style, technique, and equipment. Through the 1910’s - 1930’s, tattoos were mainly found on sailors or sideshow performers at the circus as it was not something very common to see. In the 1940’s, the pioneer of traditional tattooing was on the rise. Normal Keith Collins, better known as “Sailor Jerry”, changed the basis of tattooing in America. He added color to his tattoos which made them stand out. His nautical and military themed designs were very popular amongst those in the service. Eventually, people who were just proud to be Americans were getting patriotic Jerry style tattoos. Tattoos became a symbol of strength and masculinity but was not widely accepted as it was still given a negative social stigma. Over time, tattoos became more popular and more accepted in society. Machines were build better and stronger, inks were made brighter and more diverse, and designs got more intricate. There have been many men that paved the way for modern tattooing and through them, we believe in keeping the tradition alive. We are simply standing on the shoulders of giants.

Norman “Sailor Jerry” Collins