Stoney St. Clair: Sword Swallower, Sideshow Tattooer, Teacher of the Art
Stoney St. Clair swallowed swords in a circus sideshow, then tattooed old school from 1928 to 1980. His life, his flash, and his tattoo on Ed Hardy.
Our Stoney wall at Electric Street Tattoo: a Stoney St. Clair tribute sheet from Tattoo Flash Collective, next to a framed photo of Stoney in his shop.
Leonard "Stoney" St. Clair (1912–1980) was a circus sword swallower who became one of the great characters of American tattooing. He tattooed from a wheelchair, on the road with circuses and carnivals and later in his own shops, for more than 50 years. His Columbus, Ohio, shop called him "the Teacher of the Art."
He isn't as famous as Sailor Jerry. But if you love traditional tattooing, Stoney is worth knowing. His life is the old carnival road that our style came from.
Who was Stoney St. Clair?
Stoney was born Leonard L. St. Clair in West Virginia in 1912, in coal country. His grandfather and father worked in the mines.
At four he was struck by rheumatoid arthritis. He never walked again, and his growth was stunted. His father, who earned $2.50 a day, paid to send him to Johns Hopkins in Baltimore, where he stayed 24 months. That's where he learned to draw. He used up his stationery drawing circus wagons, one per sheet, and pasted them into a long parade.
Folklorist Alan Govenar, who knew him well, says Stoney could barely open his hands flat. He could still draw and paint, and later tattoo.
From sword swallower to tattooer
The circus was in the family. Stoney had an uncle in the business, and he wanted in.
His break came from a German sword swallower named Gretchen. She was fired from a show in Bluefield, West Virginia, about 30 miles from his home, heard his story and took him under her wing. In his telling, within three days she had a stove poker down his throat. He joined the show as a teenager, making $75 a week with three meals a day and a berth on the circus train.
Then the circus played Norfolk, Virginia. Stoney went into the shop of August "Cap" Coleman, one of the best-known tattooers of the day, and watched a man put an eagle on a sailor's back.
"I knew I could draw a better eagle than that," he said.
He borrowed a sheet of paper and drew one. Coleman asked how he'd learned. Stoney said he just picked it up. He came back every day the show was in town. On the last day, Coleman gave him two old machines and a few sheets of designs. Professor E.J. Miller, across the street, showed him how to cut a stencil with a phonograph needle and gave him black and red.
Vintage American tattoo flash from the same era, artist unknown. Not Stoney’s work. Smithsonian American Art Museum, public domain (CC0). Source: Smithsonian American Art Museum
Stoney practiced on grapefruits. Then he tattooed showmen behind the elephant barn. When the show's tattooer got into a fight with the sideshow boss and was run off, the boss put the kid on the platform: names and hearts, nothing complicated. He said he'd advertise for a new tattooer. He never did.
That was 1928. For the rest of his life, Stoney signed himself "Tattooist of the Old School since 1928."
Life on the road
For about 50 years Stoney tattooed with circuses and carnivals across the country. Between tattoos he ran snake shows. He worked them as an educational exhibit, he said: "no damn geek or wild man crap."
He crossed paths with the big names of the era. He spent two months working in Charlie Wagner's shop on the Bowery in New York to raise money to get to Florida. He carried daggers on his flash that he got from a tattooer called Sailor Catsy, who was killed by his own python at a small zoo below Tampa.
Vintage American tattoo flash from the same era, artist unknown. Not Stoney’s work. Smithsonian American Art Museum, public domain (CC0). Source: Smithsonian American Art Museum
He settled into shops too. He had a shop in Tampa, Florida. He tattooed in New Orleans, where he said a lot of his old material disappeared. His last shop was on High Street in Columbus, Ohio, under a sign reading "Stoney Knows How." He tattooed there until he died in Columbus in 1980.
Stoney's style and flash
Stoney was proud to be old school, and he could tell you what that meant.
"It's the shading, it's not the color," he said. You can use a minimum of color, but with real good shading it stands out. The old tattoos done with heavy shading, he said, still looked better on people 50 years later.
His walls were a record of American flash:
- Classic street designs: eagles, hearts, roses, daggers, bears, and names. Cover-ups of old girlfriends' names were steady work. "The only safe name to put on you is 'mom'," he said.
- Old designs passed down: some sheets, he said, came from an older tattooer named Grimshaw, and some, like the World War I Red Cross nurse called the "Rose of No Man's Land," went back generations.
- Cartoon characters: Barney Google, Happy Hooligan, the Katzenjammer Kids, and his own cartoon rats.
- Skulls: his skull sheets were shown alongside Bert Grimm's in a New York exhibition drawn from Lyle Tuttle's collection.
Vintage American tattoo flash from the same era, artist unknown. Not Stoney’s work. Smithsonian American Art Museum, public domain (CC0). Source: Smithsonian American Art Museum
One of his best-known sheets is a little devil with the line "This Little Devil Should Be Transfered to Heaven, He Has Served His Time in Hell."
Stoney's "This Little Devil" sheet, one of his best-known designs. Via Instagram, @stoneystclair_tribute (Stoney St. Clair tribute account).
Stoney's work was folk art in the truest sense. Rich Thomas, curator of the Ohio Tattoo Museum, has worked for years to keep Stoney's memory alive. He puts it this way: the same designs were done over and over in shop after shop, and each tattooer's own take is what made it folk art.
Vintage American tattoo flash from the same era, artist unknown. Not Stoney’s work. Smithsonian American Art Museum, public domain (CC0). Source: Smithsonian American Art Museum
Vintage American tattoo flash from the same era, artist unknown. Not Stoney’s work. Smithsonian American Art Museum, public domain (CC0). Source: Smithsonian American Art Museum
The museum holds real Stoney sheets, too. Tattooer Durb Morrison donated his 12 sheets of original Stoney flash for its grand opening.
Durb Morrison with the 12 framed sheets of original Stoney St. Clair flash he donated to the Ohio Tattoo Museum. Via Instagram, @durbmorrison.
He worked the old way. He showed the film crew how he dusted powdered charcoal into a scratched stencil, greased the skin and pressed the stencil down to leave a guide line. He also had a code. The sign in his shop said he worked "with intelligence and skill, wishing not to offend anyone, but instead with my love of mankind to do what good I can before I die."
When Stoney tattooed Ed Hardy
The best footage of Stoney is the scene where he tattoos Ed Hardy.
By then Hardy was already a big name. He had trained with Phil Sparrow, studied in Japan through Sailor Jerry's connections and was bringing Japanese style into American tattooing. He came to Columbus while Govenar was filming Stoney Knows How, and he asked Stoney for a souvenir tattoo.
He picked a cartoon rat off Stoney's wall, a "Columbus rat." Hardy said he'd always liked cartoon rats, and that "rat" had been his nickname as a kid at the beach. He wanted something with "a happy feeling to it."
Stoney grumbled that he didn't have a machine working right. Hardy disagreed: "You got a light touch, Stoney." He praised how Stoney blended color in the old-school way and said he'd hardly seen anyone else still doing it. Stoney called it "a souvenir of Stoney's."
The same designs traveled from shop to shop. Earlier in the film, Hardy and Stoney look over his old mermaid flash, and Hardy recognizes it: he'd seen Sailor Jerry's painted version from the early 1940s. Two tattooers from opposite sides of the trade, the carnival road and the art school, talking about the same flash. That's traditional tattooing.
Stoney St. Clair tattoos Ed Hardy, from the documentary Stoney Knows How (Alan Govenar and Bruce "Pacho" Lane, filmed by Les Blank). Via YouTube, docfilm (@ethnoscope).
Stoney Knows How: the book and the film
Stoney's story survives because a college student wandered past his shop one night. Alan Govenar, then studying folklore at Ohio State, saw the signs: "As Ancient as Time, as Modern as Tomorrow" and "Tattooing by the Teacher of the Art since 1928." Stoney chased him off for taking photos without asking, then invited him in when he came back.
Govenar recorded Stoney's life in his own words. The result was the book Stoney Knows How: Life as a Tattoo Artist (University Press of Kentucky, 1981), later expanded as Life as a Sideshow Tattoo Artist by Schiffer with photos and flash. Govenar and Bruce "Pacho" Lane also made a short documentary of the same name, shot by filmmaker Les Blank. It premiered at New York's Film Forum in 1981, and Vincent Canby of The New York Times called Stoney "an ebullient little man with the gift of gab of a circus tout."
Stoney didn't live to see either one. He died in 1980. Govenar says Stoney had one request: that his obituary call him "an actor on the outdoor stage. Not only a tattoo artist."
Why Stoney matters to traditional tattooing
Stoney connects a lot of the people traditional tattooers still talk about: Cap Coleman in Norfolk, Charlie Wagner on the Bowery, the sideshow tattooers of the circus lots, and, through that afternoon in Columbus, Ed Hardy and the Sailor Jerry line.
Vintage American tattoo flash from the same era, artist unknown. Not Stoney’s work. Smithsonian American Art Museum, public domain (CC0). Source: Smithsonian American Art Museum
He also shows what traditional tattooing is at heart: a trade handed down hand to hand, flash copied and redrawn, and tattoos built to last. Near the end of the film he says he hopes someone will look at the daisies over his grave and say he didn't butcher it up. "He carried it on, and handed down anyway."
Someone did. Columbus tattooer Joey Knuckles owns most of Stoney's surviving flash, and he still tattoos the designs.
Joey Knuckles tattooing one of Stoney's designs. Joey owns most of Stoney's surviving flash. Via Instagram, @joeyknucklestattoo.
Joey tells how he ended up with Stoney's flash, and a lot more, in this interview.
Joey Knuckles on Stoney St. Clair, a 44-minute interview. Via YouTube, Tattoos In Review.
Old school tattoos in Fort Lauderdale
Electric Street Tattoo is a traditional American tattoo shop at 320 E Oakland Park Blvd, serving Fort Lauderdale, Oakland Park and Broward County. Like every traditional shop, we work in the same tradition Stoney carried on, and our walls are full of flash from it. Meet our artists.
Walk-ins are welcome. Pick something off the wall, or request a tattoo.
Stoney St. Clair FAQ
Who was Stoney St. Clair?
Leonard "Stoney" St. Clair (1912–1980) was a West Virginia-born circus sword swallower who started tattooing in 1928 and worked the circus and carnival circuit, then shops including Tampa and Columbus, Ohio.
How did Stoney St. Clair learn to tattoo?
In Norfolk, Virginia, Cap Coleman gave him two old machines and some designs after seeing him draw an eagle. He practiced on grapefruits, then on showmen behind the elephant barn.
Did Stoney St. Clair tattoo Ed Hardy?
Yes. The documentary Stoney Knows How shows Stoney tattooing a cartoon "Columbus rat" on Ed Hardy as a souvenir.
Where can I watch Stoney Knows How?
The film streams on Folkstreams, the Criterion Channel and Vimeo On Demand. The Ed Hardy scene is on YouTube.
Where can I get an old school tattoo near Fort Lauderdale?
Electric Street Tattoo, 320 E Oakland Park Blvd. Walk in or request a tattoo.
Christmas Tattoos: Traditional Christmas Tree and Ornament Flash
Traditional Christmas tree and ornament tattoo flash at Electric Street Tattoo, plus tattoo gift cards for the holidays. Walk-ins welcome.
This holiday season, Electric Street Tattoo is unwrapping the joy of Christmas with our enchanting Christmas Tree Tattoo Specials! Transform your body into a canvas of festive cheer with our unique traditional tattoo ornaments that capture the spirit of the season.
Christmas tattoo flash
Discover the magic of priced-down deals on our Christmas tree tattoo stencils – each one a masterpiece waiting to adorn your skin. Elevate your holiday style with our limited-time specials that make this the perfect opportunity to celebrate the season in true tattoo style.
Christmas tree ornament flash
Looking for the ultimate gift to surprise your loved ones? Our Christmas tree tattoos and ornaments make for unforgettable presents! Tattoo gift cards are also available on our website, allowing your friends and family to choose their own unique holiday design.
Celebrate the Holidays with Friends
Bring your friends and celebrate the joyous season at Electric Street Tattoo! Our traditional tattoo parlor keeps the spirit of Christmas alive with timeless designs and a warm, welcoming atmosphere. It’s not just about getting a tattoo; it’s about creating memories and traditions that last a lifetime.
Find us at 320 E Oakland Park Blvd, serving Fort Lauderdale, Oakland Park and Broward County.
Experience the joy of the holidays like never before with Electric Street Tattoo. We are more than a tattoo parlor; we are a destination for festive, joyous, and unique body art that keeps traditions alive.
Get a Christmas tattoo
Walk in, or request a tattoo.
Ink and Legacy: Why Tradition Matters at Electric Street Tattoo
Why a traditional tattoo shop honors the tattooers who came before: respect, integrity and craft over social media trends. From Electric Street Tattoo.
Standing on the shoulders of those before us
In the ever-evolving world of tattoo artistry, traditions hold a special place, and Electric Street Tattoo proudly carries the torch of love, passion, and dedication. At our tattoo parlor, we firmly believe in standing on the shoulders of those who paved the way before us, recognizing the legacy of artists who contributed their blood, sweat, and tears to the craft.
Tattoo needles
Tattooing is a labor of love
In an era dominated by the pursuit of social media fame, Electric Street Tattoo stays true to the essence of tattooing — a labor of love. Our commitment goes beyond online trends; it’s deeply rooted in preserving the timeless art of tattooing. We embrace the enduring values that have shaped classic Americana tattoos, maintaining a standard of respect and integrity in every piece we create.
Leaving a legacy
For us, tattooing is not just about the art; it’s about leaving a lasting legacy for future generations of tattooers. Each stroke of the needle echoes a commitment to craftsmanship, telling a story that goes beyond the canvas of the skin. Our dedication is not for fleeting moments of attention; it’s for the enduring passion that transcends trends.
Traditional tattooing
As we continue to blend classic techniques with contemporary creativity, Electric Street Tattoo invites you to join us on a journey that respects the roots of this ancient art form. In a world that often seeks the next big thing, we find strength and beauty in the enduring traditions that define who we are and the art we create.
Electric Street Tattoo is an artist-owned American Traditional shop at 320 E Oakland Park Blvd, serving Fort Lauderdale, Oakland Park and Broward County since 2015. Walk-ins welcome, or request a tattoo. (954) 666-1138.
Honoring Our Heroes: Tattoos and Veterans Day
Why tattoos matter to veterans: memorial pieces, unit pride and traditional military designs. A Veterans Day tribute from Electric Street Tattoo.
On this Veterans Day, we pay tribute to the brave men and women who have selflessly served our nation. Their sacrifices and dedication to preserving our freedom deserve our utmost respect and gratitude.
God Bless America
Why tattoos matter to veterans
At Electric Street Tattoo, we've had the privilege of tattooing many veterans over the years. Tattoos often hold special significance for our military heroes. They can be a powerful form of self-expression, a way to commemorate fallen comrades, or a reminder of the strength and resilience forged in the crucible of service.
Classic choices include the eagle, the flag, unit insignia and Sailor Jerry–style military flash. See also Memorial Day tattoos.
Ink can tell the stories of valor, brotherhood, and the unwavering commitment of those who have worn the uniform. It's a way for veterans to carry their experiences with them and share them with the world.
Military tattoos at our shop
In honor of Veterans Day, we are proud to offer a special military discount on all our tattoo services. We're also excited to extend a discount on all traditional military tattoos, allowing our veterans to proudly wear their stories.
Hand-painted by Frankie Williams
So, this Veterans Day, as we remember and honor our veterans, let's also recognize the role of tattoos in preserving their legacy. It's a unique art form that brings to life the indomitable spirit of those who've served.
Thank you for your service
To all our veterans, thank you for your service and for allowing us to be a part of your journeys through ink.
Questions? Call or text (954) 666-1138.
Traditional Tattoo Parlors vs. Private Studios: Which Is Right for You?
Classic walk-in tattoo parlor or appointment-only private studio? How they differ on flash, walk-ins, vibe and specialties, from a traditional shop.
The front door at Electric Street Tattoo, 320 E Oakland Park Blvd
In recent years, the world of tattooing has witnessed a remarkable evolution. While traditional tattoo parlors have been the backbone of the industry for generations, trendy private studios have started to pop up everywhere, offering a fresh take on the art of ink. But what sets a traditional tattoo parlor apart from these contemporary counterparts? Let's dive into the world of ink and explore what makes a traditional tattoo parlor unique.
What makes a traditional tattoo parlor different
A Rich Heritage: Traditional tattoo parlors are steeped in history. They carry the legacy of classic American tattooing, which dates back to the early 20th century. These parlors pay homage to legendary artists like Sailor Jerry, who pioneered the iconic style.
Aesthetic Nostalgia: Stepping into a traditional tattoo parlor is like stepping back in time. The décor often features vintage-inspired elements, classic flash art on the walls, and a timeless ambiance that honors the art's heritage.
Iconic Designs: Traditional tattoo parlors are known for their portfolio of iconic designs. From anchors and swallows to roses and nautical symbols, these classic images resonate with clients who appreciate the artistry of simplicity.
Bold and Time-Tested Techniques: Traditional tattoo artists are masters of bold lines and solid black outlines. Many traditional tattooers still love coil machines, though good rotary machines are used in every kind of shop today. What makes it traditional is the bold line and solid color, not the machine. These techniques ensure that your tattoo maintains its clarity and readability for years to come.
Sense of Community: Traditional tattoo parlors often foster a sense of community. Clients and artists share a passion for the history and craftsmanship of traditional tattooing. It's a place where you can connect with fellow enthusiasts.
What private studios offer
Modern Minimalism: Trendy private studios embrace modern minimalism. These spaces often have a sleek, minimalist aesthetic that appeals to clients looking for a contemporary atmosphere.
Artistic Versatility: Private studios are known for their versatility. They may offer a wide range of tattoo styles, from realism to abstract art, catering to clients seeking unique and personalized designs.
Customization: In private studios, customization is key. Artists work closely with clients to create tattoos that reflect their individuality. This level of personalization can lead to one-of-a-kind pieces of art.
Privacy and Comfort: Private studios offer a more intimate experience. Clients can enjoy privacy and one-on-one attention, which can be especially appealing for those who prefer a quieter, more relaxed setting.
How to choose
The choice between a traditional tattoo parlor and a trendy private studio ultimately comes down to personal preferences. Traditional parlors celebrate a rich heritage, iconic designs, and a sense of community, making them an ideal choice for those who appreciate classic tattooing. On the other hand, private studios offer artistic versatility, customization, and a modern aesthetic, appealing to clients seeking unique and personalized ink.
Whichever path you choose, the world of tattooing is vast and diverse, with something for everyone. Whether you're drawn to the timeless traditions of a traditional tattoo parlor or the artistic possibilities of a private studio, the ink you wear should be a reflection of your individuality and style.
What you get at a classic shop
Walk-ins and flash. Pick a design off the wall and get it today, or work out a custom idea with whoever is free.
A crew, not one artist. Several tattooers with different specialties under one roof, so you can match the artist to the tattoo.
No frills. You walk in, get tattooed and walk out with something that lasts.
Community. The buzz of machines, flash on every wall, and people swapping stories while they wait.
Private studios are usually appointment-only. They trade that energy for privacy, a quieter room, and one artist’s full attention. Both can make great tattoos, so pick the experience you want.
Visit a traditional parlor in Fort Lauderdale
Electric Street Tattoo is an artist-owned American Traditional shop at 320 E Oakland Park Blvd, serving Fort Lauderdale, Oakland Park and Broward County since 2015. Walk-ins welcome, or request a tattoo. (954) 666-1138. See how walk-ins work and meet our artists.
Friday the 13th Tattoos: Where the Tradition Comes From
Why tattoo shops do Friday the 13th flash, where the superstition comes from, and why we tattoo that kind of classic flash all year round.
Friday the 13th has long been regarded as a day veiled in superstition and uncertainty. For centuries, it has been the subject of myths, legends, and folklore, often associated with bad luck and misfortune. However, in recent years, this fateful day has become synonymous with a unique and cherished tradition in the tattoo world—Friday the 13th tattoos. Let's embark on a journey to uncover the intriguing origins of this inked phenomenon.
Why is Friday the 13th unlucky?
The fear of Friday the 13th, known as paraskevidekatriaphobia, has deep historical roots. While the exact origins of this fear are challenging to pinpoint, it has been perpetuated by various superstitions and cultural beliefs. Some trace it back to the Last Supper, where 13 individuals were present, with the 13th guest being Judas Iscariot, the one who would later betray Jesus.
How tattooers took over the date
The tradition of offering discounted tattoos on Friday the 13th began with tattoo parlors seeking a creative way to counteract the superstition associated with the day. Rather than avoiding the date, they embraced it, turning a perceived curse into an opportunity for ink enthusiasts to celebrate their passion.
The $13 tattoo tradition
At the heart of the tradition is the $13 tattoo: small, simple flash designs that some shops sell for a cheap flat price on the day. These tattoos are often modest in size and simplicity, selected from a flash sheet created by the artists. These flash sheets typically feature classic, timeless images such as black cats, bats, skulls, and, of course, the number 13 itself.
A day for the tattoo community
What initially started as a marketing tactic evolved into a beloved tradition. Tattoo enthusiasts eagerly anticipate Friday the 13th specials, not only for the unbeatable prices but for the sense of community and camaraderie they offer. These events bring people together to get inked, share stories, and embrace the superstition in a lighthearted way.
How it’s done today
In recent years, Friday the 13th tattoo events have expanded beyond simple flash sheets. Many tattoo parlors now offer their unique twists, like themed flash sheets, special promotions, and even costume contests. It's an opportunity for both artists and clients to showcase creativity and celebrate the art of tattooing in new and exciting ways.
Friday the 13th at Electric Street Tattoo
We don’t make a big deal out of Friday the 13th. Skulls, black cats, snakes, daggers and 13s are classic flash, and we tattoo that kind of flash all year round. It’s on our walls every day.
On Friday the 13th we lower our prices slightly. But we’re not a $13 or $20 tattoo shop.
Find us at 320 E Oakland Park Blvd, Oakland Park, FL 33334. Walk-ins welcome: see how walk-ins work. Halloween fan? See Halloween tattoo ideas.
Friday the 13th flash
Friday the 13th flash
Friday the 13th flash by Alex Joelle
A Friday the 13th flash board
Embrace the tradition
Regardless of whether you're superstitious or simply a lover of ink, Friday the 13th tattoos offer a unique and thrilling way to commemorate this legendary date. It's a chance to embrace the art of tattooing, connect with your local tattoo community, and proudly wear your superstitions on your skin, all while getting an amazing deal on a new piece of body art.
So, the next time Friday the 13th graces the calendar, don't let superstition deter you. Join the tradition, select your lucky design, and celebrate the art of tattooing in a way that has been wholeheartedly embraced by ink enthusiasts worldwide.
Memorial Day Tattoos: A Way to Honor Those Who Served
Memorial Day tattoo ideas to honor those who died serving: eagles, flags, military mascots, doves, daggers and more, from a traditional shop.
Memorial Day Tattoos: A Way to Honor Those Who Served
Memorial Day is a time to remember and honor those who have died while serving in the United States military. For many, a Memorial Day tattoo is a way to show their patriotism and pride in their country. It can also be a way to honor a loved one who has served in the military.
There are many different types of Memorial Day tattoos that people can get. Some popular designs include American flags, American eagles, military insignia, and the names or faces of loved ones who have served in the military. Some people also choose to get more abstract tattoos that represent the concept of remembrance or sacrifice.
Memorial Day tattoos can be a powerful way to honor the memory of those who have died while serving their country. They can also be a way to show patriotism and pride in one's country, while keeping special memories alive.
If you are considering getting a Memorial Day tattoo, there are a few things you should keep in mind. First, it is important to choose a design that has personal meaning to you. Second, you should make sure that you are comfortable with the location of the tattoo. Memorial Day tattoos are often placed on the arms, chest, or back. But ultimately, that's up to you. Finally, you should be prepared to care for your tattoo properly after it is done. It is summer, so this includes keeping it protected from the sun.
Here are some design ideas for Memorial Day tattoos, additional examples from the crew are also below:
Memorial Day tattoo ideas
American Eagle: One of the most iconic American symbols represents freedom, strength, courage, and honor - All traits that are represented with the nation's spirit.
American Flag: The American flag is a symbol of patriotism and pride. It is a popular choice for Memorial Day tattoos because it represents the country that those who have served have fought for.
Military mascots: the Army mule, Navy goat, Air Force falcon, Coast Guard bear and the Marine Corps bulldog.
Abstract Designs: Abstract designs can be a way to represent the concept of remembrance or sacrifice. Some popular abstract designs include doves, daggers, flowers, sailing ships and stars.
We look forward to seeing you this Memorial Day Weekend!
- The Crew at EST
Guest Tattoo Artist Amanda Zylstra (Jan 2023)
Guest tattoo artist Amanda Zylstra (@ritualoffering) did a guest spot at Electric Street Tattoo. Traveling artists: here’s how to guest with us.
Guest spot: Amanda Zylstra
This guest spot was in January 2023.
Our good friend and extended tattoo family member @ritualoffering is in town for a short guest spot folks!
Check out her Instagram page and book asap first come first served
Guest artists at Electric Street Tattoo
As always if you’re a traveling tattoo artist looking for a place to call home while in Florida go ahead and fill out our request form. Our current guests include Alex Joelle and Marco Cardenas. Meet the crew. See also guest artist Nicha from Puerto Rico. Looking for a permanent chair, an apprenticeship or shop work? See Now Hiring.
Guest Artist Nicha from Puerto Rico (Aug 2022)
Guest tattoo artist Nicha (@nichher) from Puerto Rico did a one-day guest spot at Electric Street Tattoo. How we host traveling tattooers.
Why we host guest artists
I always love the opportunity to open our doors to traveling tattoo artists. It’s a huge benefit as a tattoo shop owner to be able to give back to the tattoo community by hosting tattooers passing through town.
On August 8, 2022, Nicha visited from Puerto Rico for a one-day guest spot.
Traveling tattooer? Get in touch. See our current crew on /artists. See also guest artist Amanda Zylstra.
Panther & Tiger Tattoos: Traditional Big Cat Tattoos
Panther, tiger and lion tattoos at a traditional shop: what big cat tattoos mean, the classic flash designs, and other animal tattoos we love.
Why we love big cat tattoos
Cats get lots of love here at Electric Street Tattoo to say the least.
Panthers, tigers, cheetahs, lions and leopards…
WE LOVE THEM ALL
We believe that inside every cat is a fierce hunter.
Even your more domesticated house cat is a warrior and hunter at its core.
What big cat tattoos mean
The big cats have a long standing relationship with tattoos. Since ancient times they have been seen as protectors from evil and even thought to be guides into the afterlife! Pretty cool right?
And so it only makes sense that the world of tattooing adopted them long ago and never looked back. In American Traditional flash, the crawling panther, often clawing down the arm, and the snarling tiger head are two of the classic designs. Bert Grimm’s tiger is still tattooed today. Read about Bert Grimm.
Sure enough dogs are mans best friend and we do get requests for dog tattoos as well, mostly portrait style tattoos from dog owners who want to immortalize their four legged companions. Nothing like feline tattoos though.
Panthers, tigers and lions
Tigers in particular are ferocious, graceful and breathtaking. Or take the lion for example. We aspire to mimic its stoic nature. It’s no wonder the popularity of our furry friends continues to surge year after year.
These god like creatures have mesmerized humans since way back when we lived in caves. A deep growl in the night was cause for panic.
In modern day the closest we get to a big cat would be at the city zoo, from behind plenty of thick glass or a cushy moat. Or, if you’re like us, at the tattoo shop where you can see your favorite tattoo artist breath life into one of these beautiful felines with needle and ink.
The Egyptians thought of felines as royalty. To the extreme that mummified cats have been found alongside their human counterparts.
Cats, both big and small, are wild and sensual. They are uninhibited and sexually powerful.
They exhibit leadership qualities which make them very attractive to tattoo collectors who are self defined as leaders who are not prone to ‘following the leader’.
If any of the above resonates with you then a big cat tattoo might be what you’re looking for.
Regardless of race, religion and cultural background, the feline transcends and captures the essence and feeling of raw power and energy.
Ultimately, they make for badass tattoos.
Crawling tiger, tattooed here by Frankie
Lucky cat, tattooed here by Zach
Other animal tattoos
Animals have been part of tattooing in every culture for thousands of years. In military and prison tattooing, they stand for power and authority. Not sure what to get? Try connecting with your inner animal.
Josh’s own collection is proof: an eagle on his chest, two wolves, a tiger on his ribs, several snakes, a black panther back piece, countless swallows and sparrows, and Pharaoh’s horses on his stomach. See eagle tattoos.
Gorilla, tattooed here by Allie J
Get a big cat tattoo
Electric Street Tattoo is an artist-owned American Traditional shop at 320 E Oakland Park Blvd, serving Fort Lauderdale, Oakland Park and Broward County since 2015. Walk-ins welcome, or request a tattoo. (954) 666-1138. The Florida Panthers fans are covered too: Panthers Stanley Cup tattoos.
•tattoos in this post made with love by Miss Alex Joelle @alexjoelletattooer.
Alex can be found at Electric Street Tattoo on most days.
Bert Grimm: The Grandfather of Old School Tattooing
Who was Bert Grimm? The carnival tattooer from St. Louis and the Long Beach Pike who shaped American Traditional, and his famous tiger.
Grimm Tiger by our own Nick Lazcano
Here at Electric Street Tattoo we like to pay respect where it’s due, and it’s always an honor for us to tattoo these designs handed down by those who came before us.
Who was Bert Grimm?
Bert Grimm is one of those pioneers in the art of tattooing that we look up to.
I’m sure lots of you have heard of Sailor Jerry or Ed Hardy
An even greater portion of you can probably sound off on every ‘Inkmaster’ going all the way back to season one
And while all that is fine and great, there are sooooo many other great tattoo artists that not too many bother acknowledging
Bert Grimm is certainly one of those
From the carnival to the Pike
Like other tattooers of his time he worked as a sideshow tattoo artist traveling the carnival circuit before going on to operate several tattoo studios of his own. Bert Grimm (1900–1985) learned from Sailor George Fosdick and Sailor Charlie Barrs, then tattooed in St. Louis from 1928. In 1954 he bought the Nu-Pike shop in Long Beach, California. He mentored tattooers like Lyle Tuttle and Bob Shaw, and is often called the grandfather of old school. With his stripped down American Traditional style he tattooed the arms, chests and backs of hundreds of military men and covered the bodies of many sideshow attractions.
His contributions are great and his influence on modern day tattooing, unquestionable.
The Grimm tiger
Grimm Tiger by our own Alex Joelle
Read the full history of American Traditional, or about Sailor Jerry. Want a Grimm tiger? Request a tattoo.
Sailor Jerry Tattoos: Who He Was and What the Classic Designs Mean
Classic Sailor Jerry flash designs
Sailor Jerry was Norman Keith Collins (1911–1973), a Navy veteran who tattooed in and around Honolulu's Hotel Street from the 1930s until his death. His bold black lines, tight color palette and clean designs (swallows, anchors, pinups, eagles, ships) helped define the American Traditional tattoo. Decades later his flash is still tattooed every day, including at our shop in Fort Lauderdale.
Who was Sailor Jerry?
Collins was born January 14, 1911, in Reno, Nevada. As a teen he rode freight trains and hand-poked tattoos, then learned the electric machine from Gib "Tatts" Thomas in Chicago. He joined the Navy at 19, and his travels in Asia started a lifelong study of Japanese tattooing.
He settled in Honolulu in the 1930s. In World War II, Hotel Street's bars and tattoo parlors were where thousands of servicemen spent their shore leave. Collins tattooed there, then at 1033 Smith Street in Chinatown, his last shop. He also skippered a tour boat, played saxophone and hosted a radio show as "Old Ironsides." He died in Honolulu on June 12, 1973.
Norman Collins, aka Sailor Jerry, outside his Honolulu shop
The Sailor Jerry style
Sailor Jerry redrew the sailor tattoos of the 1920s and '30s cleaner and bolder. As historian Matt Lodder puts it, his designs are "simple and stripped-down enough that they look great in the skin, are readable from a distance, and age superbly."
Bold black outlines that hold for decades.
A limited palette. Mostly black, red, yellow and green. He mixed his own pigments, including one of the first purples that held up and was safe.
Flash. A huge catalog of ready-to-pick designs: anchors, swallows, eagles, roses, mermaids, pinups.
Japanese influence. He traded letters with Japanese masters, especially Kazuo Oguri (Horihide). He sent American inks and got back ideas on composition and backgrounds.
Craft. He built his own needle setups and machines, and he was an early adopter of single-use needles and autoclave sterilization.
Sailor Jerry style mallard duck tattoo by Josh
Classic Sailor Jerry designs and what they mean
Most of these old sailor tattoos come from navy superstition. Sailor Jerry didn't invent them, but his versions became the standard.
Swallow: safe return home. Tradition says one for every 5,000 nautical miles.
Anchor: stability, often with "Mom" or a sweetheart's name.
Nautical star: finding your way home.
Ship: adventure, and making it back "Homeward Bound."
Pinup: the girl back home.
Hula girl: a souvenir of Hawaii and Hotel Street.
Eagle: patriotism and freedom.
Panther: toughness, usually mid-attack.
Dagger: courage and sacrifice ("Death Before Dishonor").
Pig and rooster: protection from drowning.
Traditional Sailor Jerry style swallow tattoo
Sailor Jerry's legacy
Collins wanted his shop to go to one of his protégés, Ed Hardy, Mike Malone or Zeke Owen, or else be burned. Malone took it over as China Sea Tattoo. Through Collins's contacts, Hardy went to Japan in the early 1970s to work with Horihide. In 1999 Hardy and Malone co-founded Sailor Jerry Ltd., which put his designs on clothing and launched the Sailor Jerry rum. His flash has hung in museums, and the 2008 documentary Hori Smoku Sailor Jerry tells his story.
Why his tattoos are still everywhere:
Timeless: classic Americana that works for every generation.
The traditional revival: his flash is at the center of it.
Craftsmanship: bold will hold, and they still read clearly decades later.
Personal meaning: a loved one, a milestone, military service, the sea.
They tie us to an era when tattoos stood for defiance, camaraderie and individuality.
Electric Street pays respect to Sailor Jerry all around our shop
Getting a Sailor Jerry style tattoo in Fort Lauderdale
Electric Street Tattoo is an artist-owned American Traditional shop at 320 E Oakland Park Blvd, serving Fort Lauderdale, Oakland Park and Broward County since 2015. Owner Josh Cabrera started his apprenticeship in Miami and has more than 25 years in the chair. Our walls are covered in flash, and our artists care about the tradition: Sailor Jerry, Bert Grimm, and the rest of that lineage.
Pick a classic off the wall or bring a custom idea. Walk-ins are welcome, or request a tattoo. Then follow our aftercare guide.
Sailor Jerry flash I painted several years ago (Josh)
From our reception room
Sailor Jerry tattoo FAQ
What is a Sailor Jerry tattoo?
A tattoo in the style of Norman Collins: bold outlines, a few strong colors, and classic designs like swallows, anchors, pinups and ships, often straight from his flash.
What do swallow tattoos mean?
A safe return home. Sailors traditionally got one for every 5,000 nautical miles.
Is Sailor Jerry the same as American Traditional?
Not exactly. American Traditional is the whole style, built by many tattooers. Sailor Jerry is its best-known name.
What are sailor tattoos?
Designs sailors wore as travel marks and good-luck charms: swallows, anchors, nautical stars, ships, "Hold Fast" knuckles.
Where can I get a Sailor Jerry style tattoo near Fort Lauderdale?
Electric Street Tattoo, 320 E Oakland Park Blvd, (954) 666-1138. Walk in or request a tattoo.
Halloween Tattoo Ideas: Traditional Halloween Flash
Halloween tattoo ideas from a traditional shop: skulls, black cats, ghosts, horror icons and fun spooky flash, plus where Halloween comes from.
Halloween tattoo flash, all month long
Just in time for the spookiest of holidays we have new Halloween tattoo designs ready to go!
Since childhood, we have celebrated this holiday with spooky and elaborate costumes and into adulthood with creepy and often macabre Halloween-themed tattoos too!
Halloween flash drawn here by Zach and Nick Lazcano (2021)
Where Halloween comes from
In Christian tradition, November 1st was known as All Saints day and the evening prior was known as All Hallows Eve, based on the Celtic festival of Samhain, later Halloween. As time has passed it has evolved into the Autumn tradition we have today that includes trick or treating, carving jack-o-lanterns, costume parties, and the like.
Classic Halloween tattoo ideas
Many Halloween tattoos fall into a few themes:
-Death and mortality
-Misfortune and evil
Needless to say, there is no shortage of skeleton and ghost tattoos.
Black cat tattoos, spooky clowns, and graveyards.
Hand-painted Halloween flash, painted here by Frankie
Horror movie tattoos
Horror movie tattoos are also very popular.
You’ll notice Michael Myers, Freddy Krueger, and Jason Voorhees's hockey mask tattoos making the rounds this time of year amongst others.
Fun beats gory
Blood and gore have their place, but the Halloween tattoos people love most years later are the fun ones: a pinup in a costume, a jack-o-lantern with attitude, a slasher villain drawn cute. Pick something that makes you smile every October, not just something that shocks.
Get a Halloween tattoo
As tattoo artists, we absolutely LOVE this time of year cause we get to do lots of fun Halloween tattoos, and that is really what the holidays are all about folks
Whether out trick or treating with your kids or hanging out at the local tattoo shop with friends let’s have an amazing time this year!
Electric Street Tattoo is an artist-owned American Traditional shop at 320 E Oakland Park Blvd, serving Fort Lauderdale, Oakland Park and Broward County since 2015. Walk-ins welcome, or request a tattoo. (954) 666-1138.
More spooky reading: Friday the 13th tattoos and our 2023 All Hallows’ Eve flash event. New here? You can walk in any time, and we do American Traditional flash all year.
The Bald Eagle Tattoo
God bless America
Definitely high up on our list here at Electric Street of favorite things to tattoo
Freehanded by @joel_josselyn
The bald eagle has been the national emblem of the United States since 1782 and live around 20 years in the wild
Chest eagle by @alexjoelletattooer
They are considered opportunistic predators that will hunt for live prey but also steal from other animals
eagle/snake combo by @frankie.ftw
The bald eagle is said to be connected to the gods and has been said to represent
masculine strength,virility and raw power
Beautiful black and grey interpretation by @marco.arte
Most commonly recognized as our national bird and is a symbol of bravery, courage and freedom
For the tattoo collector it represents empowerment,bravery and loyalty…
Traditional Chest Eagle by @alexjoelletattooer
Tattoo Traditions
Here at Electric Street, we value and appreciate the art and history of tattooing. Tattooing has been around since as early as 3370 BC! Many different countries and cultures have used tattoos for different reasons; such as showing status, representing a tribe, honoring a lost friend or lover, or simply showing off ones freedom.
Tattooing is a tradition.
Tattooing through the 20th century gave way for evolution and growth in style, technique, and equipment. Through the 1910’s - 1930’s, tattoos were mainly found on sailors or sideshow performers at the circus as it was not something very common to see. In the 1940’s, the pioneer of traditional tattooing was on the rise. Normal Keith Collins, better known as “Sailor Jerry”, changed the basis of tattooing in America. He added color to his tattoos which made them stand out. His nautical and military themed designs were very popular amongst those in the service. Eventually, people who were just proud to be Americans were getting patriotic Jerry style tattoos. Tattoos became a symbol of strength and masculinity but was not widely accepted as it was still given a negative social stigma. Over time, tattoos became more popular and more accepted in society. Machines were build better and stronger, inks were made brighter and more diverse, and designs got more intricate. There have been many men that paved the way for modern tattooing and through them, we believe in keeping the tradition alive. We are simply standing on the shoulders of giants.
Norman “Sailor Jerry” Collins