Josh Cabrera Josh Cabrera

Embroidery Tattoos: The Art of Ink ‘Sewn’ into Skin by CJ Ugarte at Electric Street Tattoo

Patch work Tattoo Lisa Simpson

In the vibrant heart of sunny South Florida there’s a unique art form blossoming on the skin of tattoo enthusiasts, and it’s all thanks to the brilliant work of CJ Ugarte at Electric Street Tattoo. Specializing in Patch Work, or the intricate ‘Embroidery Tattoos’, CJ has been turning heads and adorning bodies with designs that defy expectations.

Mans Best Friend Patch Work Tattoo

Embroidery Tattoos: A Modern Twist on an Ancient Craft

Embroidery tattoos are a relatively new phenomenon in the tattoo world, but they’ve quickly gained popularity for their unique aesthetic that mimics the look of actual embroidered patches on the skin. This style is a testament to the versatility and creativity of modern tattoo artists, who continue to push the boundaries of their craft.

Magic Kingdom Disney Tattoo (Mickey and Minnie Mouse)

CJ Ugarte: A Maestro of the Embroidered Illusion

CJ Ugarte has been perfecting his craft since 2008, becoming well-rounded and versatile in many styles. However, it’s his focus on composition and designs made to last that sets him apart. His dedication to perfection is evident in every piece he creates, ensuring that each tattoo is not just a work of art but a lasting tribute to the individuality of his clients.

Florida Marlins Tattoo

GO MARLINS!

The Electric Street Tattoo Experience

Located in the heart of Fort Lauderdale, Electric Street Tattoo is a hub of creativity and excellence. The shop boasts a team of award-winning artists and has established itself as a premier destination for those seeking high-quality tattoos2. It’s a place where free consultations meet a safe, creative space, welcoming tattoo collectors and first-timers alike.

Military Patch Tattoo Embroidered Tattoo

Embroidered Military Patch Tattoo

Why Choose Embroidery Tattoos?

Embroidery tattoos stand out for their textured, three-dimensional appearance that looks as if threads have been sewn directly onto the skin. It’s a style that combines the ancient art of embroidery with the modern art of tattooing, creating a fusion that’s both classic and contemporary3.

Scout trooper Patch Tattoo

The Process: Crafting an Embroidery Tattoo

The key to a successful embroidery tattoo lies in the artist’s understanding of light and shadow, as well as their ability to layer colors to create the desired three-dimensional effect. CJ Ugarte excels in this, using small strokes in various colors to achieve the look of embroidered patches, while keeping the design itself elegantly simple3.

Miami Hurricanes Embroidered Patch Tattoo

Conclusion: A Tapestry of Talent

CJ Ugarte’s embroidery tattoos are more than just a trend; they’re a celebration of artistry and tradition, woven together on the canvas of the skin. At Electric Street Tattoo, you’ll find a welcoming atmosphere, a commitment to excellence, and the chance to wear a masterpiece crafted by a true specialist in the field.

Whether you’re a seasoned tattoo collector or considering your first piece, CJ Ugarte and Electric Street Tattoo invite you to experience the beauty of embroidery tattoos, where every stitch tells a story.

Em
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Josh Cabrera Josh Cabrera

🇺🇸 Honoring Our Heroes: The Tattoo Connection on Veterans Day 🇺🇸

On this Veterans Day, we pay tribute to the brave men and women who have selflessly served our nation. Their sacrifices and dedication to preserving our freedom deserve our utmost respect and gratitude.

Veterans Day

God Bless America 🇺🇸

At Electric Street Tattoo, we've had the privilege of tattooing many veterans over the years. Tattoos often hold special significance for our military heroes. They can be a powerful form of self-expression, a way to commemorate fallen comrades, or a reminder of the strength and resilience forged in the crucible of service.

Military tattoos

Ink can tell the stories of valor, brotherhood, and the unwavering commitment of those who have worn the uniform. It's a way for veterans to carry their experiences with them and share them with the world.

In honor of Veterans Day, we are proud to offer a special military discount on all our tattoo services. We're also excited to extend a discount on all traditional military tattoos, allowing our veterans to proudly wear their stories.

Traditional Veteran's Day tattoos

Hand painted by Frankie Williams

So, this Veterans Day, as we remember and honor our veterans, let's also recognize the role of tattoos in preserving their legacy. It's a unique art form that brings to life the indomitable spirit of those who've served.

Military tattoos

To all our veterans,thank you for your service and for allowing us to be a part of your journeys through ink.🖤

Please text ‘AMERICAN VETERANS’ to 954-666-1138 for promo details and availability…

#VeteransDay #SaluteToService #MilitaryDiscounts #MilitaryTattoos #ElectricStreetTattoo

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Halloween Josh Cabrera Halloween Josh Cabrera

🎃🖤 Unveiling Electric Street Tattoos' "All Hallows' Eve" Tattoo Flash Event - This Saturday! 🖤🎃

The most hauntingly exciting day of the year is just around the corner, and Electric Street Tattoos is conjuring up something spooktacular for you! We're thrilled to present our "All Hallows' Eve" Tattoo Flash Event this Saturday, a hair-raising celebration of ink and the supernatural. Get ready for a day of macabre magic and inked enchantment that you won't want to miss!

🌙 Date: This Saturday, October 28th, 2023 🌙 Time: 12:00 AM - 9:00 PM 🌙 Location: Electric Street Tattoo, 666 Haunted Avenue

🧛 Why You Shouldn't Dare Miss It

🔮 1. Spine-Chilling Tattoo Designs: Our unearthly team of tattoo artists has curated a spellbinding collection of "All Hallows' Eve" flash designs. From creepy creatures to elegant gothic motifs, we've got it all. These designs are perfect for celebrating the season, whether you're into classic Halloween icons or something a bit more eerie and unique.

🦇 2. Wicked Discounts: No tricks, just treats! Enjoy exclusive discounts on all flash tattoos during our "All Hallows' Eve" event. It's a rare opportunity to get high-quality ink at such ghostly-good prices. (all Halloween flash $50, $150, & $250 respectively)

🎃 3. Safety is Our Priority: At Electric Street Tattoos, we take your safety seriously. Our studio adheres to the strictest hygiene and sanitation standards, ensuring a safe and comfortable tattoo experience. Our artists are fully vaccinated and ready to bring your spooky visions to life.

👻 4. Eerie Ambiance: Our shop will be transformed into a den of dark delights with creepy decorations and a bone-chilling atmosphere that sets the stage for your Halloween tattoo adventure. You can expect haunting music, chilling refreshments, and a ghoulishly good time.

📢 What You Need to Prepare

  • Ensure you're well-rested and have a hearty meal before your tattoo session.

  • Dress in comfy clothing that allows easy access to the tattooed area.

  • Bring a valid ID, especially if you're considering an impulsive ink adventure.

  • Check out our flash designs in advance to have an idea of what you want.

Are you prepared to make this Halloween extraordinary? Whether it's your first tattoo or a spooky addition to your collection, Electric Street Tattoos' "All Hallows' Eve" Tattoo Flash Event is your opportunity to be part of a spooktacular experience. No matter what your Halloween spirit looks like, you'll find a tattoo that suits your vibe!

Mark your calendar, rally your ghostly gang, and meet us at Electric Street Tattoos this Saturday. Your Halloween ink adventure is ready to begin! Come for the tattoos, stay for the Halloween thrills - we can't wait to see you there! 🧛‍♀️🕸️🎃🦇 #ElectricStreetAllHallowsEve #HalloweenInkMagic #SpookyTattoos

(👻below is a taste, we will have many more fiendishly spooky designs day of🦇🎃)



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Josh Cabrera Josh Cabrera

"Inktober's Spookiest Treat: Friday the 13th Tattoo Event at Electric Street Tattoo!"

Get ready to celebrate the eeriest day of the year with Electric Street Tattoo's thrilling Friday the 13th Tattoo Event! 🌙🦇

Date: Friday, October 13th

Time: 1PM- 10:00 PM

Location: Electric Street Tattoo Studio

320 E Oakland Park Blvd

Fort Lauderdale, Fla

333334

Friday the thirteenth tattoos

This October, we're conjuring up something special for all you ink enthusiasts out there. Join us for a day of spine-tingling fun, wicked designs, and unbeatable tattoo deals as we embrace the superstition and excitement of Friday the 13th.

Spooky tattoo flash

Unbeatable Tattoo deals:

For this one-of-a-kind event, we're offering a bewitching selection of tattoos at discounted rates (no, not for $13 so please don’t ask, we will not go there lol). These tattoos are specially designed for Friday the 13th, featuring classic images like black cats, skulls, bats, and, of course, the number 13 itself.

Our Talented Artists:

Our skilled and award-winning tattoo artists are ready to bring your chosen design to life. Their expertise in traditional tattooing ensures that your Friday the 13th ink will be a true masterpiece. Whether it's your first tattoo or the latest addition to your collection, our artists are here to make it memorable

Walk in tattoo flash Friday the 13th

Join Us for a Day of Spooky Delights:

Important to note we will not be accepting appointments for this day, WALK-INS only and all Friday the 13th tattoos will be handled on a first come first serve basis so don't let superstition hold you back; embrace the tradition of Friday the 13th tattoos at Electric Street Tattoo. Whether you're marking this unique date for the first time or continuing a cherished tradition, we're here to make it unforgettable.

Prepare for a day of ink, fun, and unforgettable memories. Celebrate Friday the 13th with Electric Street Tattoo, where superstition meets artistry, and ink becomes legend. 🎃🦇💉

Spooky tattoos

#FridayThe13thTattoo #Inktober #ElectricStreetTattoo

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Electric Street Tattoo: South Florida's Premier Traditional Tattoo Shop is Now Hiring

South Florida is known for its vibrant culture, beautiful beaches, and thriving tattoo scene. If you're passionate about traditional tattoo styles and seeking a rewarding career in the industry, we have exciting news to share!

Electric Street Tattoo, the best traditional tattoo shop in South Florida, is currently hiring talented individuals to join their team. Whether you're an experienced tattoo artist, a skilled manager, a friendly counter person, or an aspiring apprentice, Electric Street Tattoo offers an exceptional opportunity to be part of a renowned establishment that celebrates the artistry of traditional tattoos. Read on to learn more about Electric Street Tattoo and the exciting career prospects they have to offer.

Electric Street Tattoo: Where Tradition Meets Artistry:

Located in the heart of South Florida in Fort Lauderdale , Electric Street Tattoo has established itself as a haven for tattoo enthusiasts who appreciate the timeless beauty and craftsmanship of traditional tattoo styles. The shop prides itself on a team of skilled artists who specialize in traditional designs, including American Traditional, Japanese Traditional, and Neo-traditional. With a commitment to providing exceptional tattoo experiences, Electric Street Tattoo has gained a reputation for its outstanding artistry, warm atmosphere, and dedication to customer satisfaction.

Tattoo Artists: Showcase Your Talent and Craftsmanship:

Are you a talented tattoo artist with a deep passion for traditional tattoo styles?

Electric Street Tattoo is seeking experienced tattoo artists who excel in the art of traditional designs. If you have a portfolio showcasing your skills in traditional tattooing, this is an incredible opportunity to join a team of renowned artists and create beautiful, meaningful artwork for clients. Electric Street Tattoo values creativity, technical expertise, and the ability to provide a comfortable and enjoyable experience for each client.

Management: Lead and Inspire:

If you have proven managerial experience and a thorough understanding of the tattoo industry, Electric Street Tattoo is hiring for the role of a shop manager. As the manager, you will oversee daily operations, coordinate artist schedules, and ensure the smooth functioning of the shop. This leadership role requires excellent organizational skills, a passion for customer service, and the ability to foster a positive and collaborative work environment. Join Electric Street Tattoo as a manager and play a pivotal role in shaping the success and growth of this esteemed tattoo shop.

Counter Person: Create a Memorable Experience:

Are you a friendly and customer-oriented individual? Electric Street Tattoo is looking for a dedicated counter person to be the face of the shop. As the first point of contact for clients, you will provide exceptional customer service, assist with appointment scheduling, and ensure a welcoming atmosphere for everyone who walks through the doors. This role requires excellent communication skills, attention to detail, and a passion for creating a positive and memorable experience for each client.

Apprentices: Nurturing the Next Generation of Artists:

Electric Street Tattoo also offers apprenticeship opportunities for aspiring tattoo artists. If you're passionate about traditional tattoo and eager to learn from experienced professionals, this is an incredible chance to refine your skills and gain hands-on experience. Under the guidance of skilled artists, you'll have the opportunity to develop your technique, expand your knowledge, and embark on a rewarding career in tattooing.

Conclusion:

Electric Street Tattoo stands as the premier traditional tattoo shop in South Florida, offering an exceptional opportunity for talented individuals to join their team. Whether you're an experienced tattoo artist, a skilled manager, a friendly counter person, or an aspiring apprentice, Electric Street Tattoo provides a welcoming and inclusive environment to grow and thrive in the art of traditional tattooing. Don't miss out on this incredible chance to be part of a renowned establishment that celebrates the rich heritage and artistry of traditional tattoos. Join Electric Street Tattoos today and embark on an exciting and fulfilling career in the vibrant world of tattoo art.

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Josh Cabrera Josh Cabrera

GUEST ARTIST ALERT!

I always love the opportunity to open our doors to traveling tattoo artists. It’s a huge benefit as a tattoo shop owner to be able to give back to the tattoo community by hosting tattooers passing through town.

Traditional hand tattoo
Beautiful peacock tattoo

This coming August the 8th be on the lookout for Nicha traveling from Puerto Rico!

One day only please book ASAP

@nichher

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Cool Animal Tattoos

Buck tattoo

Beautiful Buck Tattoo by Joel Josselyn

We LOVE animal tattoos here on Electric Street!

Animals speak to our nature, to our inner animal. They tap into our spiritual nature and have done so since the beginning on time.

Traditional Tiger Tattoo

Traditional Crawling Tiger Tattoo by Frankie

This is evidenced across the board in every culture across the globe dating back millennia. You can look at Egyptian hieroglyphics as a perfect example.

Vicious Gorilla Tattoo by Allie J!

It’s only natural that animals have always been part of the Tattoo landscape.
From the military to tattoo prison culture animal tattoos are used to express power and authority.

Traditional panther and snake combo

So if you find yourself in doubt, try connecting with your inner animal. I think you’ll find a wealth of tattoo reference just waiting to be discovered.

Lucky cat tattoo by Zach


I’m conclusion here’s a shortlist of animals in my personal tattoo collection
- Eagle on my chest
- Two wolves
- Tiger on my ribs
- several snakes
- black panther back piece
- countless birds (swallows & sparrows)
- Pharaohs horses on my stomach
- shark on side of my neck

etc etc you get the point… 😎

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Cat Tattoos

Traditional Panther Tattoo

Cats get lots of love here at Electric Street Tattoo to say the least.
Panthers, tigers, cheetahs, lions and leopards…
WE LOVE THEM ALL
We believe that inside every cat is a fierce hunter.
Even your more domesticated house cat is a warrior and hunter at its core.

The big cats have a long standing relationship with tattoos. Since ancient times they have been seen as protectors from evil and even thought to be guides into the afterlife! Pretty cool right?
And so it only makes sense that the world of tattooing adopted them long ago and never looked back.

Black Panther and snake tattoo

Sure enough dogs are mans best friend and we do get requests for dog tattoos as well, mostly portrait style tattoos from dog owners who want to immortalize their four legged companions. Nothing like feline tattoos though.

Tiger head stomach tattoo

Tigers, in particular, are sexy.
Ferocious, sensual and breathtaking.
Or take the lion for example. We aspire to mimic its stoic nature. It’s no wonder the popularity of our furry friends continues to surge year after year.

Traditional panther and dagger tattoo

These god like creatures have mesmerized humans since way back when we lived in caves. A deep growl in the night was cause for panic.
In modern day the closest we get to a big cat would be at the city zoo, from behind plenty of thick glass or a cushy moat. Or, if you’re like us, at the tattoo shop where you can see your favorite tattoo artist breath life into one of these beautiful felines with needle and ink.

Classic black panther tattoo

The Egyptians thought of felines as royalty. To the extreme that mummified cats have been found alongside their human counterparts.

Pinup tiger tattoo

Cats, both big and small, are wild and sensual, They are uninhibited and sexually powerful.

Traditional tiger head tattoo

They exhibit leadership qualities which make them very attractive to tattoo collectors who are self defined as leaders who are not prone to ‘following the leader’.

If any of the above resonates with you then a big cat tattoo might be what you’re looking for.
Regardless of race, religion and cultural background, the feline transcends and captures the essence and feeling of raw power and energy.
Ultimately, they make for badass tattoos.

•tattoos in this post made with love by Miss Alex Joelle @alexjoelletattooer.
Alex can be found at Electric Street Tattoo on most days.

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Eyelid Tattoos 👁

The eyelids are probably one of the most under appreciated pieces of skin we have. When you think about it, life would be kind of a nightmare without them. Dry or sunburned corneas sound awful, but sleep without eyelids sounds nightmarish. No Thanks! 😳 lol
Argueably some of the thinnest skin on our bodies, they are very delicate and shouldn’t be taken for granted.
So what do we do with our eyelids as a token of appreciation? Well, we tattoo them of course! Sounds awful right? You’d be surprised. The eyelid has never made it anyone’s top 5 list of most painful body parts to get tattooed.. Unanimously, the sternum, chest and ribs still typically hold the highly coveted top spots on any tattoo collectors list of most painful spots to get tattooed.
Why risk accidentally jamming needles into your retina and possibly risk blindness?
Why get your eyelids tattooed?
The short answer, cause we can!
Skin thickness aside, it’s skin and so it can, and will be tattooed.
Is it really so dangerous tho? Are you really risking blindness? Probably not.

The Risks
In a controlled environment and when done by a trained, experienced professional there have never been any reported cases of any loss of sight. Actually, the main risks associated with this sort of tattoo would mainly be aesthetic. Due to the nature of the skin it is prone to what we call ‘blow outs’, which could leave you looking bruised like maybe you got punched in your eye lol and that’s certainly NOT the look.
I would say the risk isn’t considerably bigger than with any other tattoo. Infection is always the biggest concern especially when you consider how many oil glands each eye contains.
But again, if you handle your new tattoo with care and follow proper aftercare guidelines any inherent risks associated with to the eyes is next to none.

Allie J getting down on some eyelids 👀

The Healing
Another important consideration here would be the healing process. The eyelids are very oily which makes them susceptible to infection. For you ladies, MAKE UP IS A BIG NO NO. Like with any other healing tattoo you’ll want to use fragrance/alcohol free soap and lotion to moisturize. You’ll want to avoid touching your eyes unnecessarily but if you absolutely must you want to make sure that your hands are very very clean. Anything you can do to avoid possible infection and further complications is the general rule of thumb.

The Breakdown
I’ve only ever tattooed eyelids twice in my career.
That’s over a span of more than twenty years. The growing popularity of face, neck and throat tattoos is obvious when you look at the landscape. The growth is exponential.
Taboos of the past, now only distant memories.
There are many tattoo artists, and tattoo shops in general that won’t touch anything above the shoulders. I’m sure they have their reasons. Usually ethically fueled, high horse arguments and judgements.
My two cents,
if you want it,

GET IT!

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Classic Tattoo Artist-Bert Grimm

Traditional Tiger Tattoo

Grimm Tiger by our own Nick Lazcano

Here at Electric Street Tattoo we like to pay respect where it’s due and is always an honor for us tattoo these designs handed down by those who came before us

Bert Grimm is one of those pioneers in the art of tattooing that we look up to.

I’m sure lots of you have heard of Sailor Jerry or Ed Hardy

An even greater portion of you can probably sound off on every ‘Inkmaster’ going all the way back to season one 😁

And while all that is fine and great, there are sooooo many other great tattoo artists that not too many bother acknowledging

Bert Grimm is certainly one of those

Like other tattooers of his time he worked as a sideshow tattoo artist traveling the carnival circuit before going on to operate several tattoo studios of his own. With his stripped down American Traditional style he tattooed the arms, chests and backs of hundreds of military men and covered the bodies of many sideshow attractions.

His contributions are great and his influence on modern day tattooing, unquestionable.

Grimm Tiger by our own Alex Joelle

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White on Black Tattoos

As the title suggests today we will be looking at a style of tattooing not commonly discussed. Actually it’s commonly unrecognized largely due to its relative obscurity. It hasn’t been around very long. Not as long as say, the cover up tattoo. Cover ups have been around about as long as tattoos themselves . Obviously the level of sophistication in today’s modern coverups trumps what may have been done in the past. But over all I would say that tattooing in general is reaching new levels of sophistication exponentially year over year.

White line work symbolic characters over a blacked out sleeve by in house tattoo artist @joel_josselyn

In order to accomplish this style of tattooing the area first needs to be ‘blacked out’. Regardless of whether there are existing tattoos or not , we need to get in there and black out the canvas first.

Beautiful example by Barcelona tattoo artist @willianspindola

A common concern with this style of tattooing is whether white on black tattoos last. The tattoo pigment, regardless of color, is injected just below the melanin of your skin. So, in essence, once the tattoo is fully healed it is very much like looking through tinted glass. Your natural skin tone is one factor that will dictate how white your tattoo remains. How you care for your tattoo is another.
Here in South Florida it is wise to protect your ink with sunblock when exposed to direct sunlight for any extended period. The more sun your skin gets, the more you’ll notice the white naturally turning a sort of yellow like color.
So to answer the question, yes, white on black tattoos will last. The answer is also, no.
How white your tattoo remains will be partially up to you and how well you protect your tattoos.

White on Black Star Spangled Banner tattoo by California tattoo artist @troy_harper_artistry

In summary I’ll say that with proper execution ‘White on black tattoos’ can look pretty spectacular. Not only am I a fan but it is something that I am considering for myself in the near future. Although traditional tattoos will always be my first love, I have to admit that the graphic and heavy nature of white on black is something I find appealing. I may black out my left arm and then go in with some white ink traditional roses on top! As a Florida resident I’ll have to be more mindful of after, and long term, care though which makes me slightly hesitant. 🤔 lol

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Tattoo numbing for small tattoos?

I’ve had several clients asking me lately if painless tattoo creams work. I’ve wrote a post about this in the past and my short answer is still the same, yes.
What concerns me though is that I’m noticing more and more that the ppl asking are only getting very small tattoos. Absolutely nothing wrong with small tattoos I’m a fan. They don’t even need to be cool little traditional tattoos they can be the simpler Pinterest type minimalist tattoos that are very popular these days. We don’t judge, it’s your tattoo and we’re happy to help. We might weigh in if we feel something won’t work well but outside of that we try and give you what you want. The problem I’m having is when a tattoo the size of a dime that will take no more than three minutes from beginning to end and i’m having the conversation about numbing the pain away. Again, without judgment, I get we all have different levels of pain tolerance but what gives?
The act of getting tattooed is inherently painful, almost the whole point. Being willing to knuckle down and tolerate the pain I’d what separated the tattooed from the non tattooed. In certain cultures it’s even a rite of passage. If you were to completely erase the pain from the ritual what is left? It’s an honest question, what’s left?
Is it safe to assume that if death gives value to life, then pain gives value to tattoos?
Ok so all that aside, when is it a good time to use numbing cream on a tattoo?

Full Sleeve Polynesian Tribal Tattoo

After six hours of being tattooed numbing gel was used to numb out around the armpit area

After several hours of being tattooed is a good time I would say. If the amount of time needed to finish a larger tattoo project is less than the amount of time already put in. That seems sensible to me.
Sure we can numb you out for your little semi colon tattoo on your wrist, but wouldn’t that be a shame ? I would say especially for politically motivated or socially conscious tattoos, it’s worth a little pain.
Wouldn’t that be the very least we can do? Wouldn’t the strength of our convictions depend on it?

This head tattoo was applied numbing cream after three hours to help our friend Brian cross the finish line

Point being, not all tattoos require numbing. Just cause we have it Durant always mean we need it. Although it is certainly true, It’s good to have it and not need it than need it and not have it.

Sacred heart tattoo on sternum

Common knowledge the sternum is one of the most painful places to get tattooed
Numbing cream applied after the outlines and before shading

So this is just one guys opinion but if you’re looking to get tattooed expect to feel some level of pain and discomfort. If tattoo numbing cream can help take the edge off, all the better. 👍🏽

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Tattoo Shop Near Me

As the owner of a tattoo shop it’s important for me to know where our clients are coming from. I’ll admit this has been an area of weakness for me in the past. I’ve only recently started to realize that as a business owner I have an obligation to wear many different hats. What does this mean exactly? Well, for me, it means that sometimes I get to be a tattoo artist and other times I get to be whatever the shop needs me to be. And this can be damn near anything lol.
Something I read a long time ago,
”Some ppl work ON their business, some ppl work in it”. It’s a fine line but one that should not be ignored. I’d like to think that I can do both depending on circumstance.

Tattoo shop Google search

Twenty years ago our clients found us mostly through word of mouth. Word of mouth and referrals kept us busy and fed. This was also before ‘Smart phones’. We were all carrying flip phones back then and life was simpler. It’s safe to assume that most of our tattoo clients were local to our area and either heard about us through a friend, family member, or simply by driving past our shop on their way somewhere.
The world has changed.
So how are folks finding goods and services these days? Well, a large portion of our foot traffic, in particular, can be attributed to the one and only GOOGLE. That’s right folks, the worlds largest search engine is at least partially responsible for how people are getting tattooed these days. Dollar for dollar definitely the undisputed champ!

Electric Street Tattoo on Yelp

A close second would be Yelp. More of an online web directory, Yelps platform is used by both businesses and consumers alike.
It doesn’t surprise me anymore when our clients mention they found Electric Street Tattoo on Yelp. People shop different these days and tattoos are no exception. On Yelp you can browse tattoo shop listings and compare locally. More importantly, you can browse through reviews and see what experiences other ppl have had with these tattoo shops.
Keep in mind folks, reviews aren’t an exact science. Like with most things there will be your fair share of bad apples who may abuse these review platforms so take it all in with a grain of salt. It’s my feeling that if a tattoo shop has been around long enough and been able to sustain a 4.8 star rating or above, you’ll probably be in good hands. Yelps terms of use and review guidelines might even be a little more strict than googles but they are both very clear on the do’s and dont’s. And while a lot of your Yelp reviews will be featured for the public to see many of them will be redirected towards the ‘unrecommended’ section never to be seen or heard from again, regardless of their authenticity.

So what is the most popular keyword search for ppl looking to get tattooed??? It’s very simply, ‘Tattoo shops near me’
Yep, that’s it lol.
Folks just want to go somewhere close. They don’t want to drive and they don’t seem to necessarily care about referrals either. They want convenience. So it seems to me that the word of mouth and tattoo referrals we used to depend on twenty years ago are now in the form of Google, Yelp, Bing, Yahoo etc. I would even say that social media platforms like Facebook, Instagram and the like make up for a very small amount of gross revenue. It’s been said tongue in cheek, Facebook is for business, Instagram is for fame.
I disagree.
Google is for business, who needs fame 😉

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Sailor Jerry Tattoos: Anchored in Tradition, Soaring in Popularity

Traditional Sailor Jerry designs

Traditional Sailor Jerry designs

When you think of iconic American tattoos, Sailor Jerry instantly comes to mind. The name itself conjures up images of bold, traditional ink that has transcended time and trends to become a symbol of true tattoo artistry. But who was Sailor Jerry, and what makes his tattoos so enduringly popular? Let's embark on a journey into the world of Sailor Jerry tattoos.

Who Was Sailor Jerry?

Sailor Jerry, whose real name was Norman Keith Collins, was a legendary tattoo artist who left an indelible mark on the world of ink. Born on January 14, 1911, in Reno, Nevada, he later settled in Honolulu, Hawaii, where he made a name for himself as a pioneering tattoo artist.

Jerry's career spanned several decades, and he's best known for his contribution to American traditional tattooing. His work was heavily influenced by nautical themes, pin-up girls, military insignia, and classic Americana imagery. He was a master of clean lines, bold colors, and strong contrasts, which are defining characteristics of the Sailor Jerry style.

The Sailor Jerry Style

The Sailor Jerry style is synonymous with bold and timeless designs that continue to captivate tattoo enthusiasts worldwide. Some key features of Sailor Jerry tattoos include:

  1. Iconic Flash Art: Sailor Jerry created a vast portfolio of flash art, which consists of pre-drawn tattoo designs that clients could choose from. These designs often included anchors, swallows, eagles, roses, and the classic "Sailor Jerry" mermaid, among many others.

  2. Bold Outlines and Vibrant Colors: The hallmark of Sailor Jerry's work is its bold, black outlines and striking color palette. The use of primary colors like red, yellow, and green creates a visually arresting impact that withstands the test of time.

  3. Nautical Themes: Sailor Jerry's deep connection with the sea is reflected in his tattoos. You'll find anchors, ships, and nautical symbols in many of his designs, reflecting his time spent in the Navy.

  4. Pin-Up Girls: His pin-up girl tattoos, often referred to as "Sailor Jerry's ladies," are an integral part of his legacy. These buxom, confident women exude a timeless allure.

  5. Traditional Values: Sailor Jerry's tattoos often carried deeper meanings, from symbols of protection to commemorations of military service. Each piece tells a story, adding an extra layer of significance to the ink.

Enduring Popularity

Sailor Jerry's tattoos remain highly popular for several reasons:

  1. Timeless Appeal: Sailor Jerry's designs are a testament to enduring style. They capture the essence of Americana and classic tattoo art, making them relevant across generations.

  2. Resurgence of Interest: In recent years, there has been a resurgence of interest in traditional tattoo styles, and Sailor Jerry's work has played a significant role in this revival.

  3. Quality and Craftsmanship: The precision and craftsmanship in Sailor Jerry's work are undeniable. His commitment to excellence in every piece continues to inspire both tattoo artists and enthusiasts.

  4. Personal Significance: Many people opt for Sailor Jerry tattoos to pay homage to a loved one, commemorate a significant life event, or express their connection to the sea and maritime heritage.

In conclusion, Sailor Jerry's tattoos are more than just ink; they are a rich tapestry of tradition, artistry, and meaning. These timeless designs continue to be a source of inspiration for tattoo enthusiasts around the world, and they serve as a bridge to the past, connecting us to an era when tattooing was a symbol of defiance, camaraderie, and individuality. Whether you're drawn to Sailor Jerry for its aesthetic appeal or its historical significance, getting inked with one of these iconic designs is a timeless and meaningful choice. 🌊⚓🌹#sailorjerrytattoos #traditionaltattooshop #floridatattoos


Traditional Sailor Jerry Sparrow TattooMuch has been written on the life and times of Sailor Jerry so I’ll go off script here and share how his work affected my life in particular.  Even before I was given a tattoo apprenticeship I was already a full fledged tattoo collector in my own rite. And as you might guess the bulk of the tattoos I was picking of tattoo shop walls were Sailor Jerry designs. Big cats and snakes, eagles and sexy pinup girls. I didn’t exactly know  why at the time, but I knew it was right.  Bold lines and bright colors, yet simple and direct.  To put into context this would have been the mid to late 1990s. New school was braking ground and the art of tattooing was stretching its legs yet again . New supply houses were providing a wide array of tattoo pigments. Every color under sun was readily available, premixed and ready to go. Less wasn’t more, more was more.  Tattoo artists around that time were experimenting with different techniques. ‘Blood’ or ‘color lining’ was opening the door to more sophisticated looking tattoos never before seen, more realistic.

Traditional Sailor Jerry Sparrow Tattoo

Norman Collins aka Sailor Jerry outside his shop in Honolulu’s Hotel StreetStill, even with all this innovation, Sailor Jerry’s tattoo designs could be seen everywhere. I noticed them most on actual tattoo artists themselves. I think that was my initial attraction. It was like a secret language.     If you knew, you knew.  And we all knew, he was our Godfather Sailor Jerry’s tattoo designs are recognized the world over.  Tattoo artists specializing in all manner of styles can unanimously agree on his unparalleled contributions to the tattoo culture.

Norman Collins aka Sailor Jerry outside his shop in Honolulu’s Hotel Street

Electric Street pays respect to Sailor Jerry all around our shop

Electric Street pays respect to Sailor Jerry all around our shop

Sailor Jerry mallard duck design

Sailor Jerry mallard duck design

Sailor Jerry flash I painted several years ago

Sailor Jerry flash I painted several years ago

From our reception room

From our reception room

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Fall trend-Butterfly Tattoos

Does it seem like everyone is getting butterfly tattoos this year? If your social media feed is swamped with beautiful butterflies tattoos and you’re asking yourself ‘What gives?’
There are a few reasons that may explain the recent trend and resurgence in the ever popular Butterfly Tattoo.

Classic Butterfly TattooButterflies have been a popular tattoo motif for many many years. Butterfly tattoos are symbolic of spiritual rebirth, transformation, hope and change. And that is only scratching the surface.  They are beautiful and versatile. They can also be very feminine making them a classic choice with females in particular.  Why the sudden boost though?Due to the pandemic, and for the reasons listed above, I feel that the perfect storm was created for the butterfly tattoo to take flight!  This is just my opinion, but we’ve all been through a whole lot of crazy. The lockdowns, mask mandates and the like.  We’ve all suffered through a real trauma. COVID-19 rocked our world. It’s been mentally and emotionally exhaustive, making lots of folks looking for a way to express what they’d like to be feeling.  Hope in particular.

Classic Butterfly Tattoo

Butterflies have been a popular tattoo motif for many many years. Butterfly tattoos are symbolic of spiritual rebirth, transformation, hope and change. And that is only scratching the surface.
They are beautiful and versatile. They can also be very feminine making them a classic choice with females in particular. Why the sudden boost though?

Due to the pandemic, and for the reasons listed above, I feel that the perfect storm was created for the butterfly tattoo to take flight!
This is just my opinion, but we’ve all been through a whole lot of crazy. The lockdowns, mask mandates and the like.
We’ve all suffered through a real trauma. COVID-19 rocked our world. It’s been mentally and emotionally exhaustive, making lots of folks looking for a way to express what they’d like to be feeling. Hope in particular.

Traditional Butterfly TattooDifferent cultures associate butterflies with different things. The Christian religion views the butterfly as a symbol of resurrection. It’s my view that the world as a whole is currently staging a resurrection, wouldn’t you agree?And so this Fall, in particular, we saw the butterfly tattoo explode! 🦋 🦋🦋    And I’m not surprised in the least. It’s human nature, we are expressive beings. We express what we feel, think and live in a variety of ways. Tattoos have always been a vehicle for this kind of expression. It is also in our nature to document. We log and keep account of events, good and bad.  Tattoos have always served well in this respect as well.

Traditional Butterfly Tattoo

Different cultures associate butterflies with different things. The Christian religion views the butterfly as a symbol of resurrection. It’s my view that the world as a whole is currently staging a resurrection, wouldn’t you agree?

And so this Fall, in particular, we saw the butterfly tattoo explode! 🦋 🦋🦋
And I’m not surprised in the least. It’s human nature, we are expressive beings. We express what we feel, think and live in a variety of ways. Tattoos have always been a vehicle for this kind of expression. It is also in our nature to document. We log and keep account of events, good and bad. Tattoos have always served well in this respect as well.

Floral Butterfly TattooNeedless to say that whatever the reasons for the sudden spike in butterfly tattoos we’re certainly not complaining. The butterfly is a classic in any tattoo shop and, in my opinion, will always continue to be.

Floral Butterfly Tattoo

Needless to say that whatever the reasons for the sudden spike in butterfly tattoos we’re certainly not complaining. The butterfly is a classic in any tattoo shop and, in my opinion, will always continue to be.

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The scoop on Matching Tattoos

Matching Rose Tattoos

Matching Rose Tattoos

Matching tattoos have probably been around about as long as tattooing itself. I picture a small group of cavemen, or cavewomen, walking up to a tatt cave and getting matching arrows or bones or some other cave persony thing tattooed on them lol! Seriously though do any of you ever think about stuff like that?
Think about it.
‘Oh you’re going to the tattoo shop gonna get a cool tattie? Maybe I’ll come with you? Maybe I’ll get tattooed also? Hey what are you getting done maybe I’ll just get the same thing? They can be matching, it’ll be the coolest!!!’ And with that the matching tattoo was born .
Sometimes though it’s not just about having fun. Couples in relationships make up a big portion of the ‘matching tattoo’ demographic. They are a symbolic gesture. Tattoos do last a life time after all and what better step to take with the person you plan on spending the rest of your life with than to get a matching tattoo you can both share. It is a bonding experience. It is permanent, irreversible. Like we would all wish love itself to be.
Let’s look at the other side of the coin now. While tattoos are mostly permanent, love is not. Not trying to be Mr. Doom n Gloom here, just realistic. Just like the ‘name tattoo’, it’s ‘matching’ cousin is also frowned upon by many tattoo artists. There is a superstition that’s grown around it. Many tattooers refer to these kinds of ‘novelty tattoos’ more as a ‘kiss of death’ to a romantic relationship. Again, the permanence of a tattoo will almost always outlast the warm glow of a new romance. So why do people do it???
There may be more of a psychological factor than we think.
According to clinical and behavioral psychologist, Dr. Joshua Klapow he explains,”Context is everything”, “Matching tattoos and the act of getting them says as much about each individual as they do about the couple together.”
he goes on to explain,”If it’s not an impulsive decision, partners getting matching tattoos is a sign that they care deeply enough about one another to literally alter the way they look.”
Research reflects that a couple that has been together numerous years is less likely to regret getting their tattoos and possibly end up having to get them covered up.

Matching Hand Tattoos

Matching Hand Tattoos

Personally, I believe there may even be an evolutionary factor that hasn’t really been addressed. Like possibly from our hunter-gatherer past? Humans hunted and gathered in groups. Is it possible that this group behavior is still tucked away somewhere deep in our “Lizard Brain”? I’m no expert but I would say most definitely yes. The evidence is all around us in the ways we behave. We pick and choose our groups, our alliances. Add to that our ritualistic nature and it’s no surprise that our culture has embraced some of these behaviors.
Am I reading to much into it? To that I would also very confidently say YES lol. Sometimes it’s ok to try and brake these things down in order to give our clients what they need from us. I know many tattoo artists that cringe when they get a group of matching tattoos. “They’re not ‘real’ tattoos”.
I’m of the opinion that not only are they real, but that they may be more ‘real’ than most other tattoos one might collect.
Getting a matching tattoo with the person you love, if both partners are into it and no one is being pressured to do so, can be a beautiful experience that can elevate your bond to a whole new level.

BFF Matching Tattoos

BFF Matching Tattoos

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Why do we Love Tattooing so much?

I have a confession::

I used to feel guilty about being a Tattoo Artist. Whenever I was around friends and family I would listen to them sharing stories about their career hardships and in many cases about their financial struggles. Bosses they hate, disrespectful coworkers and the like. I listened closely and with an empathetic ear. Many times I wish I could chime in and tell my story of being stuck in that same rat race for very little nickels and dimes, day in day out just to wash, rinse and repeat.
Our choices in life play out as they should and, hindsight being 20/20, we sometimes wish we could go back and do it all differently. I think to myself, ‘What if I would have chosen a different career path other than being a Tattoo Artist?’
I almost always immediately remind myself that I never had a choice at all. ‘Tattooing’ chose me and not vice versa.
At an early age I was already making the rounds as a tattoo collector. I was a hangaround. I was completely content with the role I was playing in the tattoo world. I looked up to the more seasoned tattooers like a young boy looks up to a father figure. I knew these were people of good fortune, how could they not be? They got to go to their shop every day and bless their fellow man, or woman , with permanent reminders etched into skin that would last a lifetime. These tattoo artists I grew up around seemed to have it all, they had figured it out. They were living life on their own terms, outside the status quo. Keep in mind I’m talking about the 1990’s. Throw away your smart phones and say good bye to your social media, tattoos were still plenty taboo around that time.
Like rockstars without the sold out arena shows is the way I remember it. But to me, these tattoo shops I hung around were even better. Like tattoo temples!
Lol I know, it sounds silly coming from a man who doesn’t attend church on Sundays but I feel like I come to church every day. It’s our church. Where we pray to the Tattoo Gods to grant us a keen eye and a steady hand.
Not to get too far off track I will say that it’s not all roses. This ‘tattoo life’ we speak about does take its toll. I’ve seen even the freest of spirits become bitter and hardened. The grind and uncertainty of not knowing where your next dollar is coming from is not for everyone. Competition anxiety is at an all time high with so many photo and video based platforms showcasing thousands of new tattoos in real time every day, every minute.
Reality show judges pick apart tattoos and tattoo artists till there’s practically nothing left of em lol.
Sure there are difficult clients, difficult tattoo projects, and just plain difficult days just like in any other profession. I liken it to being in a dysfunctional marriage.
As a tattoo artist I feel I am married to ‘tattooing’ as a whole.
For better, for worse, for richer, for poorer, in sickness and in health, to love and to cherish, till death do us part.
I’ve done my best to give back the only way I know how. I opened up a studio I promised myself would respect the traditions and rules set by those who came before us. The ones that passed on the tattoo torch. We stand on their shoulders.
Let me not take this granted, stay humble.
No matter how many TV shows try to make us seem mainstream stay focused and count your blessings.

After all we are all Outsiders.
We are all tattooed Misfits and where would we be if not by the grace of the Tattoo Gods.



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Walk-ins or appointments?

Seems to me the mobile age brought with it some confusion.Smart phones and appointment booking apps certainly have made the way businesses operate more efficient, or have they?Lets dig in.

‘Does your tattoo shop do walk ins or is it by appointment only?’ This question is normally by way of a phone call. But how did they find our phone number in the first place? By looking at analytics and simply asking our clients ,some sort of search led them to our tattoo studio. Google searches in the form of , “tattoo shop near me” or word of mouth from friends who might suggest a follow to one of our social media accounts like Instagram or Facebook. Either way at this point it’s likely a ‘call now’ button or DM is sent and initial contact is made. From there the question appears yet again , ‘Do you guys accept walk in tattoos or is it by appointment only?’

What’s become obvious to me over the years as technology grows is that a ‘walk-in’ tattoo client isn’t limited to a person driving over and walking into our studio and saying hey. It’s clear that folks do a lot of their walking around digitally. Why should shopping for your next tattoo be any different?
In order to answer the question first we need to ask ourselves what a walk-in client is in the first place? Historically this would have been an individual visiting a tattoo shop without prior commitment or appointment. No monies for goods or services has been exchanged nor is there any expectation of task to be completed day of. Basically a cold call for a good and, or, service.
But wouldn’t it make sense to assume that once a phone call is made and the conversation is had that at that point a verbal contract has been made?
It would go something like this:

Me, ‘Thanks for calling Electric Street how can we help you?’

You, ‘Yes I was wondering if your shop does walk-ins or by appointment only?’

Me,’Depends on how busy we are I have an artist available right now feel free and stop by’

You,‘ Thanks! See ya soon!’

In this example I would argue that a telephone ‘walk-in’ was able to secure an appointment even though no deposit was left. In all reality yes we may be overthinking it but a worst case scenario would be the above conversation followed by the client showing up and not having a tattoo artist available right away. How would that happen? Easy, if between the time of the phone call and the clients actual arrival we were to get an influx of other actual ‘walk-ins’ tattoo clients. Since no deposit was left in order to secure the tattoo appointment we are obligated to service other clients in order of first arrival.
‘But why do I have to wait? I called a couple of hours ago and made an appointment?’
You can see how this sort of thing can get tricky.

The long and the short of it folks is that your best bet to get in and get tattooed is to make the time to show up and brake the ice. We will always do our best to accommodate 😌


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Tattoo gift cards

If you’re like me you enjoy gift giving but you struggle with shopping. Crowded malls , long lines and this year we have added COVID related stressors and mask mandates etc

If you start now you can try and do your holiday shopping online but with bottle neck supply shortages your gift purchases may still not arrive in time for the holidays

👉🏽ELECTRIC STREET TATTOO GIFT CARDS👈🏽

personalized tattoo gift cards

personalized tattoo gift cards

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Tattoo education Josh Cabrera Tattoo education Josh Cabrera

Tattoo apprenticeships in traditional tattoo shops: A history lesson and why they matter

Tattoo apprentice

Tattoo apprenticeships have been a staple of traditional tattoo culture for centuries. They are an essential part of the training process for new tattoo artists, and they play a vital role in preserving the traditions and artistry of traditional tattooing.

A brief history of tattoo apprenticeships

The history of tattoo apprenticeships can be traced back to the early days of tattooing. In traditional cultures, tattoo artists were often trained by their fathers or other family members. These apprenticeships were rigorous and demanding, and they could last for many years.

In the early 20th century, tattooing began to become more popular in the Western world. As a result, more and more people began to seek out tattoo apprenticeships. However, many of these apprenticeships were informal and unregulated.

In the 1970s and 1980s, there was a resurgence in traditional tattooing. During this time, many traditional tattoo shops began to offer formalized apprenticeship programs. These programs were typically two to three years in length, and they covered all aspects of tattooing, from machine maintenance to design and execution.

Why are tattoo apprenticeships important?

Tattoo apprenticeships are important for a number of reasons. First, they provide new tattoo artists with the opportunity to learn from experienced professionals. Apprenticeships also help to ensure that new tattoo artists are trained in the safe and sanitary practices of tattooing.

In addition, tattoo apprenticeships play a vital role in preserving the traditions and artistry of traditional tattooing. Apprenticeships teach new tattoo artists the classic tattoo designs and techniques that have been passed down for generations.

Why learning online is not the same

While there are some online resources that can be helpful for aspiring tattoo artists, there is no substitute for a traditional tattoo apprenticeship. Online resources cannot provide the same level of hands-on training and mentorship that an apprenticeship can.

In a traditional tattoo apprenticeship, apprentices learn from experienced tattoo artists who can teach them the proper techniques for using a tattoo machine, creating designs, and working with clients. Apprentices also learn about the history and culture of tattooing, as well as the importance of safety and sanitation.

Online resources can be helpful for learning about the basics of tattooing, but they cannot replace the real-world experience of an apprenticeship. If you are serious about becoming a tattoo artist, I encourage you to seek out a traditional tattoo apprenticeship.

Tattoo apprenticeship

How to find a tattoo apprenticeship

If you are interested in finding a tattoo apprenticeship, there are a few things you can do. First, talk to your local tattoo shops and see if they have any apprenticeship openings. You can also search online for tattoo apprenticeship postings.

Once you have found a few potential apprenticeship opportunities, you should visit the tattoo shops and meet with the tattoo artists who are offering apprenticeships. This will give you a chance to learn more about the apprenticeship program and to see if it is a good fit for you.

When choosing a tattoo apprenticeship, it is important to consider the following factors:

  • The experience and reputation of the tattoo artist

  • The quality of the tattoo work that the tattoo artist produces

  • The length and structure of the apprenticeship program

  • The cost of the apprenticeship program

Conclusion

Tattoo apprenticeships are an essential part of traditional tattoo culture. They provide new tattoo artists with the opportunity to learn from experienced professionals, and they play a vital role in preserving the traditions and artistry of traditional tattooing.

If you are serious about becoming a tattoo artist, I encourage you to seek out a traditional tattoo apprenticeship. It is the best way to learn the skills and knowledge you need to become a successful tattoo artist.

#TattooApprentice #Apprenticeships #ElectricStreetTattoo




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